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Aids Jaago release

pressrelease4 FILMKARAVAN RELEASES AIDS JAAGO ON DVD
Available November 10 at Amazon and Netflix

“We cannot underestimate the power of film to change behavior and transform the world.” –Mira Nair

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PRESS RELEASE

FilmKaravan proudly presents AIDS JaaGO, a collection of four short films by acclaimed Indian directors, on DVD for the first time. Although the film is available for free online, we can create demand for the DVD through our extensive network of fans and reach audiences who are seeking films that can make a difference. We believe audience support for meaningful films like AIDS JaaGO has not been fully tapped, and we hope to achieve this goal with all of our upcoming releases.

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One strategy FilmKaravan will use to raise awareness for this important cause is creating a viral campaign that will harness the support of both superstars and their audiences.  Our media partner, AVS TV, is just one of many supporters on our team who will help us deploy this campaign to reach audiences across all platforms.

For more information contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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ABOUT THE PROJECT

 

Under the auspices of Mirabai Films and the Bill and Melinda Gates Foundation, the AIDS 'JaaGO' Project presents four short dramatic films by cutting edge Indian directors Mira Nair, Vishal Bhardwaj, Santosh Sivan, and Farhan Akhtar that aim to dismantle myths and misconceptions about HIV/AIDS.  Produced by Mira Nair’s Mirabai Films, the four AIDS JaaGO films come from different parts of India--each in its own genre, and each with a different point of view about HIV/AIDS.  Each film uses top Indian actors to maximize the exposure of the films to audiences throughout India and the world.

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THE FILMS

Mira Nair's Migration deals with the AIDS virus as the great class leveler in society by following its transmission through interweaving stories linking urban and rural India.

Blood Brothers, directed by award-winning director Vishal Bhardwaj stars Siddhartha (Rang de Basanti) as a young man who receives a positive HIV diagnosis and subsequently allows his life to fall apart.

Positive, directed by Farhan Akhtar, follows the story of a young boy and his parents and how they cope with the devastation that AIDS can bring to a family.

Prarambha - The Beginning, directed by renowned cinematographer and director Santosh Sivan, features South Indian superstar Prabhudeva as a truck driver who discovers a young boy stowed away in his vehicle. Sivan explores the question of how society deals with those who are infected.

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THE DIRECTORS

Accomplished director/writer/Producer Mira Nair was born in India and educated at Delhi University and at Harvard. She began her film career as an actor and then turned to directing, making several award-winning features including “Salaam Bombay!,” “Monsoon Wedding,” “Hysterical Blindness,” and “The Namesake.”  Nair's upcoming projects include Tony Kushner's “Homebody/Kabul” for HBO, and Hari Kunzru's “The Impressionist,” and there are also plans to take “Monsoon Wedding” to Broadway.  Nair currently lives in New York City with her husband and son.

Farhan Akhtar began his Bollywood career at the age of 17, assisting directors and cinematographers and working for a TV production house.  Eventually, he established his own production house, Excel Entertainment, with childhood friend Ritesh Sidhwani.  Earning a reputation as one of Bollywood’s leading filmmakers, his award-winning films, including “Dil Chahta Hai,” “Don,” and “Rock On” won him critical acclaim and box office success.  His upcoming projects include Vijay Lalwani’s thriller “Karthik Calling Karthik” and a sequel to “Don.”  He currently lives with his wife Adhuna Bhabani Akhtar and their two daughters in Bandra Bandstand, Mumbai, where he hosts celebrity talk show “Oye! It’s Friday!”

Santosh Sivan, born and raised in Trivandrum, Kerala, is a critically acclaimed Indian film director and cinematographer.  He has won five National Film Awards, three Filmfare Awards, and ten international film festival awards.  Sivan is the older brother of film director Sanjiv Sivan and younger brother of director Sangeeth Sivan. Their father is a renowned director and cinematographer of Malayalam documentary films, and runs the Trivandrum-based Sivan Studio.  Sivan’s repetoire of award-winning films includes “Ashoka the Great,” “Theeviravaathi: The Terrorist,” and “Balle Balle! Amritsar to L.A.”  His upcoming projects include directing “The Wedding Party” for BBC Films.
Born and raised in the Meerut district of Uttar Pradesh, Vishal Bhardwaj is the son of Ram Bhardwaj, a popular poet and lyricist.  Shortly after graduating from the Hindu College of Delhi University, he began his entertainment career with CBS Music Company in Delhi.  After composing award-winning musical scores for films such as “Maachis,” “Satya,” “Chachi 420,” and “Omkara,” he directed his first feature, a children’s film titled “Makdee.”  Subsequent projects included “Maqbool,” an adaptation of Shakespeare’s Macbeth, “The Blue Umbrella,” and “Omkara.”  He is currently filming “Kaminey” and recently announced a film starring Aishwarya Rai Bachchan.  Bhardwaj is married to singer Rekha Bhardwaj.

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THE CAST

Shiney Ahuja
Raima Sen
Sameera Reddy
Irrfan Khan
Pankaj Kapoor
Ayesha Takia
Shabana Azmi
Prabhudeva
Boman Irani

 

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FESTIVAL APPEARANCES

Toronto Film Festival

Goa International Film Festival

National Geographic TV

Dubai International Film Festival

UTV Networks

Mahindra Indo-American Arts Council Film Festival

MercyCorps/Breakthrough TV

Kerala Film Festival

American Cinemateque Focus on Female Directors

Indian Film Festival of Los Angeles

Bird’s Eve View Film Festival

Tongues on Fire Film Festival

Mumbai International Film Festival

Chennai International Film Festival

 

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PRESS

"The AIDS JaaGO films assemble some of the brightest of Indian directorial power behind a critical message."  --Gauran Dhillion, founder and CEO of Jaman

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"These cutting edge directors manage to put forth the issue [of AIDS] in a very profound manner."  --Cinemascope!

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"A veritable swarm of Indian cinematic talent" --Khaleej Times

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TRAILER

http://www.aidsjaago.com/trailer.htm

 

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FilmKaravan is a multi-initiative company that develops, distributes and promotes high- quality South Asian independent films for a global audience. Our mission is to be a catalyst for South Asians to produce groundbreaking films by creating maximum awareness about and bridging access to content..