FILMKARAVAN RELEASES AIDS JAAGO ON DVD
Available November 10 at Amazon and Netflix
“We cannot underestimate the power of film to change behavior and transform the world.” –Mira Nair
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PRESS RELEASE
FilmKaravan proudly presents AIDS JaaGO, a collection of four short films by acclaimed Indian directors, on DVD for the first time. Although the film is available for free online, we can create demand for the DVD through our extensive network of fans and reach audiences who are seeking films that can make a difference. We believe audience support for meaningful films like AIDS JaaGO has not been fully tapped, and we hope to achieve this goal with all of our upcoming releases.

One strategy FilmKaravan will use to raise awareness for this important cause is creating a viral campaign that will harness the support of both superstars and their audiences. Our media partner, AVS TV, is just one of many supporters on our team who will help us deploy this campaign to reach audiences across all platforms.
For more information contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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ABOUT THE PROJECT
Under the auspices of Mirabai Films and the Bill and Melinda Gates Foundation, the AIDS 'JaaGO' Project presents four short dramatic films by cutting edge Indian directors Mira Nair, Vishal Bhardwaj, Santosh Sivan, and Farhan Akhtar that aim to dismantle myths and misconceptions about HIV/AIDS. Produced by Mira Nair’s Mirabai Films, the four AIDS JaaGO films come from different parts of India--each in its own genre, and each with a different point of view about HIV/AIDS. Each film uses top Indian actors to maximize the exposure of the films to audiences throughout India and the world.
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THE FILMS
Mira Nair's Migration deals with the AIDS virus as the great class leveler in society by following its transmission through interweaving stories linking urban and rural India.
Blood Brothers, directed by award-winning director Vishal Bhardwaj stars Siddhartha (Rang de Basanti) as a young man who receives a positive HIV diagnosis and subsequently allows his life to fall apart.
Positive, directed by Farhan Akhtar, follows the story of a young boy and his parents and how they cope with the devastation that AIDS can bring to a family.
Prarambha - The Beginning, directed by renowned cinematographer and director Santosh Sivan, features South Indian superstar Prabhudeva as a truck driver who discovers a young boy stowed away in his vehicle. Sivan explores the question of how society deals with those who are infected.
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THE DIRECTORS
Accomplished director/writer/Producer Mira Nair was born in India and educated at Delhi University and at Harvard. She began her film career as an actor and then turned to directing, making several award-winning features including “Salaam Bombay!,” “Monsoon Wedding,” “Hysterical Blindness,” and “The Namesake.” Nair's upcoming projects include Tony Kushner's “Homebody/Kabul” for HBO, and Hari Kunzru's “The Impressionist,” and there are also plans to take “Monsoon Wedding” to Broadway. Nair currently lives in New York City with her husband and son.
Farhan Akhtar began his Bollywood career at the age of 17, assisting directors and cinematographers and working for a TV production house. Eventually, he established his own production house, Excel Entertainment, with childhood friend Ritesh Sidhwani. Earning a reputation as one of Bollywood’s leading filmmakers, his award-winning films, including “Dil Chahta Hai,” “Don,” and “Rock On” won him critical acclaim and box office success. His upcoming projects include Vijay Lalwani’s thriller “Karthik Calling Karthik” and a sequel to “Don.” He currently lives with his wife Adhuna Bhabani Akhtar and their two daughters in Bandra Bandstand, Mumbai, where he hosts celebrity talk show “Oye! It’s Friday!”
Born and raised in the Meerut district of Uttar Pradesh, Vishal Bhardwaj is the son of Ram Bhardwaj, a popular poet and lyricist. Shortly after graduating from the Hindu College of Delhi University, he began his entertainment career with CBS Music Company in Delhi. After composing award-winning musical scores for films such as “Maachis,” “Satya,” “Chachi 420,” and “Omkara,” he directed his first feature, a children’s film titled “Makdee.” Subsequent projects included “Maqbool,” an adaptation of Shakespeare’s Macbeth, “The Blue Umbrella,” and “Omkara.” He is currently filming “Kaminey” and recently announced a film starring Aishwarya Rai Bachchan. Bhardwaj is married to singer Rekha Bhardwaj.
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THE CAST
Shiney Ahuja
Raima Sen
Sameera Reddy
Irrfan Khan
Pankaj Kapoor
Ayesha Takia
Shabana Azmi
Prabhudeva
Boman Irani
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FESTIVAL APPEARANCES
Toronto Film Festival
Goa International Film Festival
National Geographic TV
Dubai International Film Festival
UTV Networks
Mahindra Indo-American Arts Council Film Festival
MercyCorps/Breakthrough TV
Kerala Film Festival
American Cinemateque Focus on Female Directors
Indian Film Festival of Los Angeles
Bird’s Eve View Film Festival
Tongues on Fire Film Festival
Mumbai International Film Festival
Chennai International Film Festival
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PRESS
"The AIDS JaaGO films assemble some of the brightest of Indian directorial power behind a critical message." --Gauran Dhillion, founder and CEO of Jaman

"These cutting edge directors manage to put forth the issue [of AIDS] in a very profound manner." --Cinemascope!

"A veritable swarm of Indian cinematic talent" --Khaleej Times
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TRAILER
http://www.aidsjaago.com/trailer.htm
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